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SHiFT Fellowship - JC Bamford

JC Bamford Product Exploration

SHiFT / FELLOWSHIP

JC Bamford (JCB), the world’s third largest producer of heavy equipment, opened their North American headquarters in 2000. Upon entering the US market, this British based organization faced challenges by multiple U.S. competitors and burdened with a small market share. Their European designed product was not resonating with the US consumer and needed some fresh… Read More…