Disruptive Collaboration - SHiFT - SHiFT

Disruptive Collaboration

SHiFT / LAB

Working with the MBA program from Otterbein University, Aether presented a 2-day LAB – Disruptive Collaboration: a primer on lean research and strategy. The intent was to help the MBA students understand the value design has across the organization and provide them with tools for disruptive collaboration.

Starting with Aether’s Pre-search™ tool, participants examined how to overcome inherent bias through a process of try and unlearn. All designers begin with some bias, and we can’t expect that that bias is the same for our customers. By learning to rid oneself of inherent bias, participants can quickly develop sound problem statements that will lead to a viable product, service, and experience solutions. Participants develop personas of users to better understand their individual needs, wants and desires. Then they went through a customer journey mapping exercise to understand their customer’s reality with the product, service, or experience. Strategic Foresight tools helped participants predict the long-term impact on design decisions and imagine successful strategies. Students used Aether’s Service Blueprint tool to map out the total customer experience and develop an accompanying operational plan.

The results of the above tools and resources were fed into the Value Proposition Canvas and the Business Model Canvas to develop new opportunities for successful and disruptive business strategies. Eric Lloyd, Director of the Otterbein MBA program, said that although the LAB was an “intense two days, the students were able to leverage the information in their work almost immediately.”

Check out other previous events:

SHiFT LAB - Kingsport STREAM

Kingsport STREAM Lab

SHiFT / LAB

During this particular lab, the participants were asked to envision a better world for both themselves and their community by exploring the world’s land, sea, and air ecosystems. By erasing their own biases and scanning the environment, they slowing began to uncover the issues at hand. They used the time to develop concepts for short-term… Read More…

Partner: Hatch/Sketching Lab Date & Location: October 26-28, 2017 / La Libertad Park, San Jose, Costa Rica Participants: Around 20 multidisciplinary group of college students in various design fields / professional designers: industrial, graphic, architecture/ educators/government workers / social workers __ ages ranged from early 20s-60s Overview: Partnering with Hatch/Sketching Lab in San Jose Costa Rica, Aether co-hosted a 3-day Lab that focused on visual communication and the creative thinking process. The intent was to help take an idea to reality following innovative methodologies in a very hands-on, activity-driven approach. The Lab’s primary objective was to promote and foster entrepreneurship and creativity of the participants to develop and create successful businesses from innovative ideas. Targeted for the entrepreneurs, business managers, designers, architects, craftsmen, creatives, students and professionals in business and all those interested in learning new ways to communicate their innovative ideas quickly and effectively. Topic: The Story of Coffee Kickoff: Sketch Aerobics: basic exercises. Lose fear and forget frustrations, learn to communicate your innovative concepts with visualization techniques. (exercises and sketching with music) Presentation: (José Gamboa) Basic drawing techniques, Mind Mapping techniques (organization of concepts and ideas using word association strategies). Design process: problem, research, concept, and solution. How to incorporate "emotional design" into your proposal or business. Knowing ourselves better, the participants will form teams to perform basic exercises. Each group will have the opportunity to develop a business idea, in digital or a physical concept Presentation: (Owen Foster) Following the "Lean Startup" methodology, "Pencil to prototype": a practical workshop that visualizes the complexity of the creative process, divides it into smaller, more manageable tasks and allows participants to accept the failure from unexpected results. It teaches you how to make prototypes of your idea quickly, evaluate them and reintroduce the concepts to the client or to the market. Start of the project: Identify the problem / opportunity Investigation Explanation of methodology A, B, C, Q. Development of concepts and final presentation. Review the projects and give advice to the participants. Evaluate generated concept Development of the solution Presentation Conclusions Deliverables: The workshop offered: Basic drawing exercises (learn to communicate your innovative ideas with visualization techniques). Mind Mapping (organization of concepts and ideas using word association strategies). How to incorporate the "emotional design" in your proposal or business. Design process: problem, research, concept, solution. How to develop a professional network of contacts. Methodology "Lean Startup". Methodology "Pencil to Prototype". Methodology "A, B, C, Q".

Aether/Hatch Sketching Lab: Costa Rica

SHiFT / LAB

Partner: Hatch/Sketching Lab Date & Location: October 26-28, 2017 / La Libertad Park, San Jose, Costa Rica Participants: Around 20 multidisciplinary group of college students in various design fields / professional designers: industrial, graphic, architecture/ educators/government workers / social workers __ ages ranged from early 20s-60s Overview: Partnering with Hatch/Sketching Lab in San Jose Costa… Read More…