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Case Studies and Past Events

SHiFT Camp - Humanity's Reach: Rocket City

Humanity’s Reach: Rocket City

SHiFT / CAMP

What happens when you mix together an Apollo mission engineer, a futurist, an expert on the internet-of-things, an entrepreneur from SpaceX, and amazing students from all over the world? You get ridiculously interesting solutions that define humanity and services that will help us as we become a multi-planet species. The groups created future scenarios for… Read More…

SHiFT CAMP - Control + Retreat

Control + Retreat: Alabama

SHiFT / CAMP

The first SHiFT event back in 2013. The magic reset. All you have to do is hold down SHIFT/CONTROL/DELETE to start it all over. But you can’t really delete all that has happened in your life. You can’t just put everything on hold forever. But you can take some time to step away and reevaluate… Read More…


SHiFT LAB - Disruptive Collaboration

Disruptive Collaboration

SHiFT / LAB

Working with the MBA program from Otterbein University, Aether presented a 2-day LAB – Disruptive Collaboration: a primer on lean research and strategy. The intent was to help the MBA students understand the value design has across the organization and provide them with tools for disruptive collaboration. Starting with Aether’s Pre-search™ tool, participants examined how… Read More…


SHiFT Fellowship - JC Bamford

JC Bamford Product Exploration

SHiFT / FELLOWSHIP

JC Bamford (JCB), the world’s third largest producer of heavy equipment, opened their North American headquarters in 2000. Upon entering the US market, this British based organization faced challenges by multiple U.S. competitors and burdened with a small market share. Their European designed product was not resonating with the US consumer and needed some fresh… Read More…


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