Focus Pocus: Chattanooga - SHiFT - SHiFT

Focus Pocus: Chattanooga

The cycle of life can be brutal, but without fail, the end of one thing is the birth of something new. A fallen tree, a broken toaster, a bad grade, or a neglected neighborhood, they all have the potential to fuel a celebration of change. This process isn’t magic though, it takes focus and reflection. As the seasons of your life change, plan for a successful transformation with energy and purpose. Spend an inspiring few days at SHiFT Camp to learn from experts that have helped organizations reinvent themselves, hear stories about spectacular failures, and connect with others that are looking to grow.

Listen and Learn.
Focus and Reflect.
Build Potential Energy.
Grow Purposefully.
Lead the way.

The December 16th – 20th event will be held at the Reflection Riding Arboretum and Nature Center. It was created as a public park in the 1950’s and designed in the picturesque style by renowned landscape architect Thomas Kane. It features over twelve miles of walking trails as well as a 3.4-mile loop drive intended to capture a sequence of views throughout the property. 317 acres stretch for a mile along Lookout Creek, then rise slowly through pastures and meadows up the forested western slopes of Lookout Mountain.

Check out other previous events:

SHiFT CAMP - Control + Retreat

Control + Retreat: Alabama


The first SHiFT event back in 2013. The magic reset. All you have to do is hold down SHIFT/CONTROL/DELETE to start it all over. But you can’t really delete all that has happened in your life. You can’t just put everything on hold forever. But you can take some time to step away and reevaluate… Read More…

SHiFT LAB - Disruptive Collaboration

Disruptive Collaboration


Working with the MBA program from Otterbein University, Aether presented a 2-day LAB – Disruptive Collaboration: a primer on lean research and strategy. The intent was to help the MBA students understand the value design has across the organization and provide them with tools for disruptive collaboration. Starting with Aether’s Pre-search™ tool, participants examined how… Read More…

SHiFT Fellowship - JC Bamford

JC Bamford Product Exploration


JC Bamford (JCB), the world’s third largest producer of heavy equipment, opened their North American headquarters in 2000. Upon entering the US market, this British based organization faced challenges by multiple U.S. competitors and burdened with a small market share. Their European designed product was not resonating with the US consumer and needed some fresh… Read More…