Case Studies and Past Events
JC Bamford Product Exploration
SHiFT / FELLOWSHIP
JC Bamford (JCB), the world’s third largest producer of heavy equipment, opened their North American headquarters in 2000. Upon entering the US market, this British based organization faced challenges by multiple U.S. competitors and burdened with a small market share. Their European designed product was not resonating with the US consumer and needed some fresh… Read More…
The Story of Making: Bays Mountain 2015
SHiFT / CAMP
You know as well as anyone that nothing gets folks together like a warm fire on a cold night. On the slope of Bays Mountain, we all felt a special kind of electric energy that only comes from being out under the stars surrounded by the sounds of howling wolves. This was SHiFT’s first winter… Read More…
Explore your Perspective: Wales
SHiFT / CAMP
For this camp, we had the unique opportunity to stay at Foel Ortho, an 18th-century farmhouse near Lake Vyrnwy in Wales. We were treated to quirky accommodations where we slept in a beautiful old barn, a captivating treehouse, a cozy warm cottage, and even in secret rooms behind bookcases. You must go visit if you… Read More…
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